SilverGrow

We don’t hand you software. We run it for you.

The SilverOps team installs SilverGrow, integrates it and runs it. You describe your target customer, read the panel and go to the meetings.

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  1. Discovery call
  2. Target definition
  3. Setup
  4. Operation

From the first call to the daily run.

  1. Discovery call

    We talk about who you sell to, where your sales team’s time goes and where the funnel gets stuck. The scope takes shape here, and pricing follows this call.

  2. Target definition

    Sector, size, region and the companies to leave out are written with you. The list is built from this definition.

  3. Setup

    The system is installed and integrated, and the panel is set up for your sales team to read. One owner is named on your side.

  4. Operation

    The list, the enrichment, the search for decision makers, the follow-up sequences and win-back are run by the SilverOps team. Replies are handed to your sales team and the panel is kept current. This step doesn’t happen once and stop; it keeps turning.

Unlike a self-serve sales engagement platform, there’s no account to open and no tool to learn: the team that sets it up is the team that runs it.

One example run, step by step.

The run below is an example: the sales team of an industrial packaging maker in Bursa wants to reach mid-size packaged-food producers in the Marmara and Central Anatolia regions. Scroll, or pick a station, and the system takes the next step.

  • listed
  • enriched
  • decision maker found
  • signal
  • reply
  • dormant customer

1 node = 1 account

  1. List

    Example map

    Example map: 24 accounts inside the target definition were listed and enriched; 3 current customers were kept off the list.

    SilverGrow panelExample

    Target definition and list

    Sector
    Packaged food production
    Size
    50 to 500 employees
    Region
    Marmara, Central Anatolia
    Excluded
    current customers
    Example list. Showing 8 of 24 accounts.
    AccountRegionStaffData
    Biscuit makerKonya180done
    Dairy producerBalıkesir320done
    Pasta makerEskişehir140done
    Frozen foodSakarya260done
    Confectionery makerKayseri95done
    Soups and saucesKocaeli210done
    Pulse packerAnkara75done
    Canned foodBursa150done
    1. day 1target definition saved
    2. day 1list built · 24 accounts
    3. day 1excluded · 3 current customers
    4. day 1enrichment · 24/24

  2. Decision maker

    Example map

    Example map: a decision maker was found for 22 of 24 accounts; 2 accounts went to the team as a note.

    SilverGrow panelExample

    Decision maker

    Example list. Showing 8 of 24 accounts.
    AccountRegionDecision maker
    Biscuit makerKonyaProcurement manager
    Dairy producerBalıkesirSupply chain manager
    Pasta makerEskişehirProcurement manager
    Frozen foodSakaryaOperations director
    Confectionery makerKayseriGeneral manager
    Soups and saucesKocaeliProcurement manager
    Pulse packerAnkaraUnclear · note opened for the team
    Canned foodBursaProduction manager

    In this example, the 2 accounts without a clear decision maker weren’t guessed at; they went to the team as a note.

    1. day 1decision maker found · 22/24
    2. day 1unclear · 2 accounts · team note

  3. Follow-up sequence

    Example map

    Example map: the first message went out account by account over three days: 6 on day one, 8 on day two, 8 on day three. No message went to the whole list at once.

    SilverGrow panelExample

    Follow-up sequence

    1. Day 1 · Step 1 · First message, written for the accountsent
    2. Day 4 · Step 2 · Short follow-upwaiting
    3. Day 8 · Step 3 · A note from another anglewaiting
    4. Day 15 · Step 4 · Closing note, sequence endswaiting
    Preview
    To: Supply chain manager · Dairy producer, Balıkesir

    Hello, we make containers and lids from 250 ml to 5 kg for [dairy] plants like yours in [Balıkesir]. If you’d like to simplify packaging in your [supply plan], we could walk you through sample options in a 15-minute call.

    The sales team at [Packaging maker]

    To: General manager · Confectionery maker, Kayseri

    Hello, we make moisture-barrier boxes and pouches for [confectionery] producers like your plant in [Kayseri]. If you’re thinking about extending your [range], we could show you size and print options in a short call.

    The sales team at [Packaging maker]

    The parts in brackets change with each account.

    1. day 1sequence started · 22 accounts
    2. day 1first message · 6 accounts
    3. day 2first message · 8 accounts
    4. day 3first message · 8 accounts

  4. Reply and handover

    Example map

    Example map: the dairy producer in Balıkesir replied; the account was handed to the sales rep.

    SilverGrow panelExample

    Reply and handover

    To: Supply chain manager · Dairy producer, Balıkesir · day 1

    Hello, we make containers and lids from 250 ml to 5 kg for [dairy] plants like yours in [Balıkesir]. If you’d like to simplify packaging in your [supply plan], we could walk you through sample options in a 15-minute call.

    The sales team at [Packaging maker]

    Supply chain manager · Dairy producer, Balıkesir · day 3, 09:40

    Hi, we could talk next Tuesday or Wednesday. We’d also like to see samples of the 1 kg and 5 kg containers.

    Reply received · account handed to the sales rep

    Handed to
    Sales rep
    Account
    Dairy producer · Balıkesir · 320 staff
    Decision maker
    Supply chain manager
    Request
    a call on Tuesday or Wednesday, 1 kg and 5 kg samples
    Context
    first message (day 1), reply (day 3)
    Next step
    the rep proposes a time
    1. day 3reply · Dairy producer, Balıkesir
    2. day 3handover · sales rep
    3. day 4second step started

  5. Win-back

    Example map

    Example map: a win-back message went to 6 dormant customers; the jams and spreads account in Tekirdağ replied and was handed to the sales rep.

    SilverGrow panelExample

    Win-back

    Dormant customer: a customer who once ordered and then went quiet.

    Example dormant customers. Showing 3 of 6.

    • Jams and spreadsTekirdağ
    • Bakery productsAnkara
    • Spice packerBursa
    To: Procurement manager · Jams and spreads, Tekirdağ

    Hello, we now also make a recyclable version of the 370 ml jar lids we produced for you. If you like, we can send new samples this week.

    The sales team at [Packaging maker]

    A reason, not a discount: the message is built on the customer’s past order and something new.

    1. day 5dormant customers · 6 accounts
    2. day 5win-back sequence started
    3. day 9reply · Jams and spreads, Tekirdağ
    4. day 9handover · sales rep

  6. Pipeline panel

    Example map

    Example map: every account stays in place and shows its stage; the 2 accounts waiting at the decision-maker stage are ringed.

    SilverGrow panelExample

    Pipeline panel · day 10

    Example funnel. Showing 8 of 24 accounts.
    AccountRegionStage
    Biscuit makerKonyaIn sequence
    Dairy producerBalıkesirMeeting booked
    Pasta makerEskişehirIn sequence
    Frozen foodSakaryaIn sequence
    Confectionery makerKayseriIn sequence
    Soups and saucesKocaeliIn sequence
    Pulse packerAnkaraEnriched · Team note
    Canned foodBursaIn sequence
    Example win-back. Showing 3 of 6 dormant customers.
    AccountRegionStage
    Jams and spreadsTekirdağReplied
    Bakery productsAnkaraIn sequence
    Spice packerBursaIn sequence

    Stuck: 2 accounts at the decision-maker stage; team note open.

    Stuck accounts and why

    • Pulse packer · Ankara: decision maker unclear, team note open
    • Nut packer · Kırıkkale: decision maker unclear, team note open

    Example data. These numbers are not a performance promise.

    1. day 8third step started
    2. day 10panel updated
    3. day 10waiting · 2 team notes

In this example the system ran the list, the enrichment and the follow-up. The sales team took over the replies, and the rep proposed a meeting time.

Price follows scope.

Pricing is discussed once the scope is clear on the discovery call. There are no packages, price lists or trials on this site; every setup starts from your target definition.

Same knowledge base, same panel, same team: SilverReply answers the conversation that enters the funnel, SilverCheckout turns it into a sale and SilverCall carries the same intelligence to the phone.

Questions about the way we work.

How do you find B2B customers without advertising?

By choosing the target companies in advance and reaching the decision maker at each one with messages written for that account. SilverGrow doesn’t manage ads or buy media; it builds the list, runs the follow-up sequence and hands replies to your sales team.

How is this different from working with an agency?

SilverGrow isn’t a campaign; it’s a system that keeps running. The target definition, the list, the sequences and the funnel sit on a panel you can read; the SilverOps team installs and runs the system, and you see where every account stands. Your own team takes the sales meetings.

Guide: What is account-based marketing?All questions

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